The report tracks the growth of the expanding supply and consumer demand for private label products in Poland. This report provides a real time snapshot of current market conditions and forecasts developments to 2011 based on solid data and input received directly from producers, retailers and consumers regarding the growing variety of private label products available at discount stores, hypermarkets, supermarkets and traditional grocery shops across the country. Special PMR studies focus on consumer preferences, attitudes and awareness. Leading private label retailers are profiled, and their private label strategies are exposed for the benefit of new entrants in this potentially prosperous, ever-expanding marketplace.